Gypsum stones for walls business. Production of artificial stone and countertops from it

Entrepreneurs are increasingly moving into the field of building materials, because right now their relevance has increased. Newcomers should look into a small industry. A good option- production artificial stone as a business: is it profitable, reviews from successful entrepreneurs, calculations of project profitability and market analysis we will look at in more detail today.

How relevant is the industry?

The first step is to evaluate the production of artificial stone as a business. The material itself is a fake a natural stone, to distinguish which a common person practically can't. People are increasingly trying to earn more money from its production, because now it is in significant demand in the construction markets, but it is not yet available to buy everywhere.

The relevance of the stone itself is based on its excellent characteristics, which are worth looking at in more detail later. Even a beginner can start manufacturing the material due to the ease of organization, the fairly low cost of raw materials and the high productivity of the equipment. Well, relatively low competition will help you enter wider markets.

Pros and cons of stone

To start producing artificial stone, you should understand what features you should focus on. Although this material is a fake of a natural stone, an ordinary person will practically not be able to identify it. In this regard, artificial stone has many advantages:

1. More low price than the natural one.
2. Possibility to change the strength and wear resistance of the texture upon request.
3. Less weight compared to natural.
4. Increased resistance to moisture and frost.
5. The ability to create absolutely any form upon request.
6. Opportunity convenient work with small details due to the fact that the material crumbles much less.
7. The ability to create absolutely any color, pattern and texture.
8. Close to natural external qualities.
9. Clean and environmentally friendly.

Undoubtedly, artificial material there will be some disadvantages, including for construction. These include:

• slightly reduced durability;
• extremely high cost compared to other building materials;
• ease of causing mechanical damage to acrylic stone;
• fear of agglomerated stone, chemicals and abrasives.

Obviously, the disadvantages are not so significant as to cover even half of the advantages of this product. This building material is now one of the most promising materials, and due to its high cost, an entrepreneur can make good money.

Areas of application

If you still decide to organize in in this direction your business, analyze why the production of artificial stone works, or, more precisely, where exactly the product you produce will be used. Most often it is needed for cladding and finishing of buildings, as well as some interior items. To make it clearer, it is worth considering the main types of artificial stone:

1. Porcelain tiles are the most durable, frost-resistant, fire-resistant and resistant to mechanical impact a species that is a good antistatic agent and insulator. Often used for cladding walls and floors, as well as for paving road surfaces and sidewalks. Can become the basis for a fireplace or stove.
2. Agglomerate is a fairly elastic type, well resistant to moisture and frost. It changes its color and pattern perfectly, and is most often used for interior decoration or for lining sidewalks.
3. Acrylic is elastic, and therefore ideal for making the desired shape of the required size without seams. Used for making countertops, kitchen splashbacks, sinks and window sills.
4. Concrete – imitates texture rocks externally, but internally durable and well resistant to moisture. Sometimes it has a reinforcement network inside, which is why it is more often used in external cladding.

An entrepreneur should choose in advance the type that will mainly be manufactured at the enterprise in order to properly organize his business plan and production.

Here you can download the finished one as a sample for free.

Registering the project

For the most profitable marketing of products, your company will have to work directly with other organizations, because without legal registration nothing will come of it.

You need to register the project as an LLC by filling out the necessary paperwork and choosing the tax system that suits you best. Please note that completing the documentation will take a lot of time and will waste a lot of your money.

Preparing the site for work

Of course, you won’t be able to make artificial stone at home, for production workshop with warehouses, a minimum of 40 square meters of free space is required. Rent better room on the outskirts or even outside the city to reduce rent. But it is important that it is easy to get to the place of work, because transporting raw materials and finished product will have to often.

The workshop must have a working 380 V electrical network and water supply, because these systems will work constantly. In addition, it is necessary to improve ventilation and heating.

We purchase the necessary equipment and raw materials

The next item in the business plan is to choose equipment for the production of artificial stone, because purchasing it is also worth taking seriously. It is worthwhile for an enterprise to buy a whole ready-made line so that an inexperienced beginner does not make a mistake by purchasing unnecessary devices. Undoubtedly, before purchasing, it is worth assessing the reputation of the seller and reviews of his products. You will have to purchase:

• industrial scales;
• electric sieve with vibration;
• concrete mixer;
• a special table with vibration to remove air from the material;
• mixture forms;
• drying chamber.

You will also have to purchase various equipment for these devices, such as shovels, additional containers and wheelbarrows, as well as furniture: work tables, shelving, boxes. In addition, you have to buy raw materials, namely cement, sand, plasticizer and many additional dyes. These synthetic materials should also be purchased from trusted suppliers.

We establish ways to sell goods

Organizing a business plan according to own production artificial stone, special attention should be paid to finding channels for selling manufactured products. Mostly yours the target audience – Retail Stores building materials, construction markets, construction and repair organizations and wholesalers.

Individuals They rarely order material from the manufacturer. To properly position your project above competitors, you should carefully approach this issue. Undoubtedly, a business owner will often have to schedule personal meetings with potential partners. In addition, experienced entrepreneurs share some advice with young organizations:

1. Be sure to create and maintain your project website with complete information about the product, payment and delivery, as well as the ability to order directly via the Internet.
2. Order and create a small supply of business cards with contacts.
3. Make a sample for each type of stone produced at your enterprise.
4. Try to answer all questions clearly and understandably, and prepare your employees for this.
5. Offer more profitable promotions and conditions for initial promotion.

We calculate the profitability of the project

The technology for producing artificial stone itself is quite simple, but how profitable is it? This can be determined by calculating the costs of the project for opening and maintaining it, as well as income and net profit. Let us consider as an example a small regional enterprise manufacturing acrylic stone and agglomerate for finishing works into the interior, for example, for the manufacture of sinks and kitchen aprons.

The most minimal set of equipment, a small staff and a limited amount of raw materials will allow us to produce about 150 square meters of products monthly. The cost of this amount of artificial stone on the market is now approximately 135 thousand rubles, if one square meter is sold for 900 rubles.

In this case, every month the project will receive an average of 25 thousand rubles of net profit. Payback small project will come in about a year.

Video: production of artificial stone at home.

Production gypsum tiles - profitable business, if you draw up a business plan correctly and properly organize production. Gypsum tiles imitate natural stone or brick. It is most often purchased for interior decoration premises. Its cost compared to natural materials It’s quite low and looks presentable, which is why many people buy it for decoration. If you need to decorate with gypsum tiles small area, it can be purchased at a specialized building materials store. If the room is large and you need more tiles, it will be more economical to manufacture it yourself.

• How to start a gypsum tile production business
• What equipment to choose for the production of gypsum tiles
• Gypsum tile production technology
• How much can you earn from producing gypsum tiles?
• How much money do you need to start?
• What is the OKVED code for a gypsum tile production business?
• What documents are needed for business
• Which taxation system to choose for a production workshop
• Do I need permission to implement a business project?

How to start a gypsum tile production business

Gypsum is present in many construction mixtures because it is an environmentally friendly and inexpensive material. Gypsum decoration elements have the property of absorbing moisture from the room if it is in excess. If the humidity in the room decreases, the plaster releases it back.

Products from gypsum can be manufactured at a large enterprise or at home. The main thing is to have it in stock necessary materials and devices. On an industrial scale, a large number of different types are usually produced. different types and tile reliefs, at home production is aimed at producing one type of stone from gypsum.

Gypsum tiles are practically no different from natural stone and fit perfectly into the design of any room. If there is a large relief on it, then you can successfully hide the unevenness on the walls. Manufacturing finishing material carried out taking into account the features of its use in the interior. The number of required modules, their weight, relief and size are taken into account. It is necessary to pay attention to the features of the room. If there is too much moisture, you need to add special polymers that will increase the gypsum’s resistance to it.

Using gypsum products you can design:

• window and door openings;
• flights of stairs;
• columns;
• indoor niches;
• fireplaces.

In production gypsum stone mixtures with different compositions can be used. If durable tiles are required, the composition should contain more cement. Polymers are added for lightness and elasticity.

To establish mass production, you need to rent specialized premises. For successful operation, you need high-quality wiring and the presence of water. To produce tiles you need a lot of liquid, so having a water supply fresh water required indoors, otherwise required high costs for the delivery of technical water. It’s better to look for a room somewhere on the outskirts settlement so that there are no complaints from neighbors about constant noise. Delivery finished products clients will be provided on freight transport, so a location in the city center is not necessary.

Proper preparation is required workplace. You need a table for work; it is set as level as possible. This is done so that the plaster in the mold is even. The temperature should not be lower than +15°C and higher than +25°C. Humidity should not be higher than 60%. The presence of air conditioning and drafts is also undesirable. Only materials should be used for production High Quality . To ensure that the finished tile is not too brittle, you need to use plasticizers. In this case it will do slaked lime.

To operate a tile production enterprise, workers are needed to organize the process. You will need to hire at least 2 workers, each with their own responsibilities. One person will have to deal with making the mixture, preparing molds, carrying materials and loading finished products. The second worker must have a construction education so that he can correctly calculate the proportions for the gypsum mixture, as well as correctly pour it into the molds.

What equipment to choose for the production of gypsum tiles

To open a business producing gypsum tiles at home, you need to purchase some materials and equipment:

• a silicone or polyurethane mold in which the tiles will be cast;
• ingredients for making the mixture: fresh water, lime, gypsum and dye;
• container in which the plaster will be mixed;
• acrylic varnish with a matte effect to protect products;
• brushes for lubricating the mold with paint;
• To level the surface of the tiles in the mold, you need a spatula.

Gypsum tile production technology

Before you start producing gypsum stone, you need to buy molds into which the mixture will be poured. They are made from silicone or polyurethane. Polyurethane molds are much more expensive than silicone ones, but they are used not only for working with gypsum mixture, but also with cement-based solutions. Polyurethane molds are durable and suitable for repeated use. For home use It is better to purchase silicone molds.

If you already have several tiles, you can use them to make a mold yourself. To do this, place a sample of tiles at the bottom of a sealed bath and fill it with a polyurethane mixture. It can be purchased at any hardware store. Depending on which polyurethane is used, the bottom of the bath and the sample must be lubricated with a fat-containing substance or soap solution. This is done so that the form can more easily lag behind the bathtub and tiles.

After preparing the workplace and purchasing equipment, you can begin preparing the mixture. For this:

1. Gypsum and slaked lime are mixed in a ratio of 6:1. Water must be added at the rate of 1 liter per 700 g of gypsum.
2. If required, dye is added and the mixture is kneaded until smooth.
3. Next, polymers are added and thorough kneading continues so that there are no lumps. The mixture should look like liquid sour cream.
4. After preparation, the mixture can be poured into molds. If necessary, the surface is leveled with a spatula to achieve maximum evenness.

The mixture sets within 20-25 minutes, so it must be quickly poured into molds.

For the gypsum mass to completely harden, it takes at least 20 hours, provided that there is dry air in the room. In 23 hours ready-made tiles can be carefully removed from the mold. After removal, you need to give it another day to dry completely. When producing on an industrial scale, special drying machines are used. Can be used for home heat guns. Do not dry items in direct sunlight.

How much can you earn from producing gypsum tiles?

The production of building material from gypsum is highly profitable and quickly pays for itself. The average rate of reaching zero is 2 months. Monthly income when producing 100 sq. m of product is 60 thousand rubles. You can increase the profitability of an enterprise by increasing the range of products. Sales of products through retail chains also has a positive effect on the company's profitability.

To learn more about investments, we have collected for you a selection of free materials. You will be able to get answers to many of your questions and learn a lot.

How much money do you need to start?

When drawing up a business plan, it is worth considering the costs of:

• Rent and arrangement of a production workshop - 30 thousand rubles;
• Purchase of equipment and forms – 100 thousand rubles;
• Purchase of raw materials – 20 thousand rubles;
• Registration of a production workshop – 1 thousand rubles;
• Production of racks for drying products - 5 thousand rubles.

To organize a company you will need about 140-160 thousand rubles.

What is the OKVED code for a gypsum tile production business?

Manufacturing building materials regulated by class all-Russian classifier 23. Additionally, you can use class code 26.

What documents are needed for business

To organize a small workshop it is enough registration of individual entrepreneurship. The period for registering an activity is 5-7 days, the cost is 800 rubles. If large-scale production is planned, it is worth registering an LLC.

Which taxation system to choose for a production workshop

The optimal choice of taxation system is the simplified tax system of 6% or 15%. This form is available for small company and does not require accurate record keeping.

Do I need permission to implement a business project?

Making gypsum tiles does not require a license. The entrepreneur must prepare a package technical documentation and provide it to the SES and fire inspectorate. It is these regulatory authorities that issue permission for production.

You have firmly decided to start producing gypsum tiles, may everything work out for you. If you are still thinking about where to stop, look atreal estate investment.

Today, decorative stone is used much more often than natural stone for cladding buildings and premises. Compared to it, it is not only cheaper, but also stronger, more varied in color and texture. In addition, it can always be ordered at required quantity. All this suggests that the decorative stone production business is in demand.

Before starting work

Before starting a business, you need to take several priority and extremely important steps. First of all, find out how in demand decorative stone is in your sales region. To do this, you need to find out the following nuances:

1. Who is ready to buy a stone, what type, color, texture.
2. What is your target audience?
3. Who are your competitors, what do they produce, how do they sell.

Only by comparing the information received can you determine whether it makes sense to draw up a further business plan.

If you decide to open a business producing decorative stone, you should register as individual entrepreneur or legal entity by choosing a simplified taxation system.

We are looking for premises

The premises of a decorative stone manufacturing company must cover at least 500 square meters. m. Most of it will be occupied by a warehouse, and about 100 sq. m. can be allocated for a workshop. In this case, the warehouse does not need to be heated. The production of decorative stone is carried out with the participation of water, and it should not freeze.

However, approximately 50 sq. m rooms must be heated well - at about 30 o C. Here the stone should dry. Another room with a temperature of at least 18 o C must be allocated for personnel. All premises must comply with fire safety and SES standards.

Please note that the room must have running water and sewerage, as well as good exhaust hood.

Staff

For the operation of the enterprise, the business plan must provide for the hiring of appropriate personnel. First of all, you need to hire a technologist who will develop or provide his own recipe for creating decorative stone and select its texture and color. The exact adherence to the artificial stone production technology also depends on it.

In addition to the technologist, the staff must include two teams of workers of 4 people each, as well as a packager of finished products. You will also need two managers who will deal with orders, and a production manager, whose responsibilities will include the purchase of raw materials and production control.

Equipment for the workshop

Like any production, the decorative stone manufacturing business will require special and auxiliary equipment. Auxiliary equipment includes:

• pallets;
• shovels;
• container for pigment;
• measuring spoons;
• boxes for finished products;
• trowels;
• forklift.

Main equipment includes:

Please note that equipment such as a mortar mixer must be changed every year and a half. And you can make the molds yourself.

All equipment will have to be purchased separately, since there is no ready-made production line for sale. In any case, when purchasing, you need to pay attention to which network the equipment operates from - industrial or household.

Types of stone

Please note that artificial stone is produced in two types: for internal and exterior finishing. Decorative is the internal one, the thickness of which does not exceed 16 mm. And the external one is used for finishing facades. Accordingly, it must be frost-resistant and resistant to natural factors. Therefore, the technology and equipment for its production require different ones.

Production technology

Stone production is a small business. Therefore, at first you can limit yourself to about 15 types of products. The range can be expanded over time by producing or purchasing new forms.

The stone is prepared using a fairly simple technology. First, a model is created for which special forms are used. For each variation of textures, different forms are used. Then prepare in a mortar mixer special mixture, with which these forms are filled.

To produce the mixture, the purchase plan must include the purchase of the following raw materials:

After this, the filled forms are sent to the vibrating table, and after about five minutes they are taken to drying. The stone takes about 8 hours to dry, but after that it should rest for another four hours. Only after this can it be packaged and sent to the warehouse. The molds must be washed with acid so that more can be used. One mold can be used up to a thousand times.

The stone is made from cement, water and sand. Therefore, the floor plan must contain a well. For 2-9 sq. m of stone will require 60 kg of sand and 25 kg of cement. Approximately 50 square meters can be produced per shift. m of product.

Sales of products

The cheapest way is to sell decorative stone directly to the end consumer. But to do this, your business plan must include extensive advertising campaign. The main buyers will be construction companies, designers, architects. Based on who you are targeting, you need to build an advertising campaign.

In addition, products can be sold at construction markets and specialized supermarkets. Product cost 650-100 rubles. square meter.

Expenditure part

The spending plan will be formed from the following indicators:

• for the production of one square meter stone will cost approximately 72.7 rubles.
• rental of premises – 10-20 thousand rubles. per month;
• equipment – ​​654,400 rubles;
• water;
• consumables per kilogram of stone – 66 rubles. for façade and 108 – for interior;
• electricity.

In total, at least 300 thousand rubles must be included in the spending plan. The business payback plan will be about a year.

Many people assume that an organization requires significant capital investments that pay off over a long period of time. However, one of the profitable areas is production various types artificial decorative stone.

Artificial stone is becoming increasingly popular in the building materials market. This is explained by the properties and lower cost of decorative stone compared to natural stone. The profitability of its production is 200 - 300%.

An indicative business plan will allow you to understand how profitable the production of decorative stone is.

Properties and scope of use

Natural stone, for all its advantages, is limited in the variety of texture and color. Therefore, designers prefer decorative stone, the unlimited variety of colors and patterns of which allows their rich imagination to unfold.

The main properties of artificial stone are:

• color fastness to influence sun rays, atmospheric factors and household chemicals;
• big decorative possibilities, thanks to which any color and texture solutions are created;
• the weight of artificial stone is significantly less (3 - 5 times) than natural one; this reduces the cost of cladding, since it does not require additional reinforcement of the walls and surface preparation;
• environmental Safety;
• ease of laying artificial stone and the possibility of cladding any surface - brick, wood, concrete, metal;
• high strength and resistance to moisture, mechanical and temperature influences;
• long service life.

Decorative stone is used for the purpose of cladding and finishing the outer surface of residential and public buildings, interior decoration of premises walls, fireplace portals, window sills, garden and park alleys and paths, grottoes and gazebos, pools and columns, gutters, steps, fences. The production of sanitary ware, bathtubs and bathroom furniture made of artificial stone has also been established. The use of decorative stone allows you to create interiors and exteriors in any style.

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Materials for production

Simple production of artificial stone involves the use of gray or white (more expensive) cement as a binding element, fillers (washed sand, gypsum, expanded clay, perlite, vermiculite, foam granulated glass), mineral pigments different colors, plasticizers, hardening accelerators. The production of decorative stone is carried out in special elastic forms using the vibration casting method. As a result, finished products are up to the smallest details repeat the relief and structure of natural stone.

Depending on the purpose, the production of decorative stone is carried out in two types: thin (for use inside buildings) and thick, resistant to low temperatures and intended for outdoor use. Sizes can be different - from 5 to 50 sq.cm. Appearance decorative facing stone can imitate not only natural stone, but also brick and aged ceramics. Exactly this unique property and distinguishes it from the usual facing tiles"under a stone"

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Technology and necessary equipment

Even one person can start producing products in small volumes in suitable conditions: the technology is quite simple. It consists of thoroughly mixing the constituent elements, pouring into molds, creating vibration to remove air and distribute the mixture evenly, and removing the finished product from the molds after the solution has hardened.

In order to establish a small production of products, it is enough to have primitive equipment: a small container for preparing and mixing the initial components, a trowel, electric drill with a mixing nozzle and molds for pouring and hardening the mixture (you can make them yourself).

Production is not necessary at all large quantity decorative stone, until sales channels for finished products have been established. As you gain experience, when the business is a little established, you can produce high-quality decorative stone in large volumes using mechanized equipment and more advanced special forms.

Such equipment are:

1. A vibrating conveyor or forming vibrating table, consisting of a platform with vibrators and a movable frame. They are designed to distribute the mixture evenly and reduce the porosity of the stone.
2. Vibrating sieve for obtaining homogeneous high-quality filler.
3. Concrete mixer or mortar mixer.
4. Flexible polyurethane forms with different patterns, thanks to which the finished products are equipped with the necessary relief.
5. Drying chambers and weighing equipment, as well as means of transporting products around the workshop.

The supply on the artificial stone sales market is still significantly lower than the demand for it, which makes its production and sales very profitable. But before you start a business in any field, for it to be successful, you need to draw up a business plan.

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What is a business plan

If for a novice entrepreneur the production of decorative stone usually does not cause any difficulties, then sales are often associated with considerable difficulties, leading to ruin. Therefore, after making a decision to start a business, it is necessary to carefully study its organization, that is, draw up a business plan. It is a document on the basis of which the organization, operation and development of any enterprise is planned.

A properly drawn up plan makes it possible to assess whether a project is feasible, helps to see problems in its implementation, determine the necessary capital investments, study the expected sales routes and demand for future products, and calculate the amount of net profit.

Despite the wide variety of types of business activities, there are basic provisions that apply to any of them. They allow you to calculate possible options, anticipate potential difficulties and work around them. Having thought through and drawn up an indicative plan, the future entrepreneur significantly reduces the risk in achieving his goal.

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Examples of drawing up a business plan

The niche of artificial stone offers is still almost unoccupied on the market, and the demand for these products is quite high. Small production will not require significant costs, and therefore accessible and beneficial to many entrepreneurs.

Real income is the difference between the amounts received from the sale of products and spent on raw materials and production services. Stable profits can be obtained provided that production is regulated and competitors are ousted. This requires a clearly drawn up plan. In a small home production, you can draw up a business plan yourself, but it is better to trust the specialists of companies with experience in these matters.

The plan for running a “home” business does not include the cost of paying taxes, the cost of renting premises and wages to workers when calculating the cost of finished products. Thus, the approximate amount of costs per 1 sq.m. products will consist of costs for:

• Portland cement - 35 rub. for 6 kg;
• quartz crushed sand - 15 rub. for 19 kg;
• superplasticizer - 2.5 rub. for 0.06 kg;
• mineral pigments - 9 rub. for 0.15 kg;
• depreciation of injection molds, etc. - 6 rubles;
• electricity costs - 0.2 rubles;
• transport and some other expenses - 5 rubles.

The total cost of producing 1 sq.m. products will be 72.7 rubles with an average market price of 650 - 680 rubles.

Profits can be increased by providing customers with delivery and installation services.

An approximate cost plan for setting up a medium-sized enterprise must take into account more elements. The cost of renting premises for production will average from 10 to 20 thousand rubles. for 1 month, purchase of a vibrating table - from 25 - 70 thousand rubles. (depending on power and model), electric drill with attachment - 3 - 5 thousand rubles, 2 work tables - 7 - 10 thousand rubles, drying rack finished products- 10 - 15 thousand rubles, hand tools (hammers, trowels, brushes, sandpaper, spatulas, buckets) - from 8 to 12 thousand rubles.

Many stone makers often do not know how to sell their decorative stone. They call their friends and say: “Hi, I make stone inexpensively, call me if you need anything.” But as a rule, such “advertising” is not only ineffective, it is generally ineffective. People are simply not interested in your products, they don’t need them, and they will quickly forget about your offer. There may be 1-2 sales, but I am not writing this article for this reason, but in order to set up constant sales.

Advertising needs to be shown to target customers and only then will there be sales. Who is the target buyer? This is the person who is looking for where to buy the product he needs, and it is in those places that he needs to show his advertising. Where can the target buyer look for products? I only know 2 options:

1. Construction stores;
2. Internet.

Internet advertising

Own website

If you make and configure your website correctly, you can receive a lot of orders without spending any money at all. For example, I started producing decorative stone in the spring of 2017 and immediately made a website - at first, of course, there were no orders. But now, when more than six months have passed, the site is ranking well in search engines and has even surpassed some competitors in positions. And now this is my main source of orders. But before creating your resource, you need to assess the demand in your region for this product. To do this, go to wordstat.yandex.ru, select your city and enter phrases characterizing your product into the line one by one:

• Decorative rock;
• Gypsum stone;
• Gypsum stone;
• Gypsum tiles;
• Decorative brick;
• Brick tiles;

I would like to clarify that the site needs to not only be created and posted, but also optimized: write texts with the necessary keywords, write meta tags, configure it so that it loads quickly, optimize photos, etc. Otherwise, a stupidly dangling website on the Internet will be of no use.

So, we continue to assess demand. After you have entered the first phrase, you need to write down the phrases that appear below and that suit you. Below is a screenshot from the statistics service for Novosibirsk.

Then we enter each phrase into the same service only in quotes. This way we will get more exact value, which needs to be recorded.

We perform exactly the same operation for all phrases that interest us and add them up. For example, you got 60 exact impressions for all phrases. This means that approximately 60 people a month are looking for a stone on the Internet (in Yandex). This good indicator and these are all your potential clients.

Perhaps many will not understand how a person will get to your site? It’s simple: a person enters into Yandex (or Google): “buy decorative stone in Novosibirsk.” And if your site is promoted, it will be visible in the top ten in search results. Then the person follows the links and if he is interested in the conditions on one of the sites, he will call and place an order.

You will not start receiving orders from the site right away; first it must be indexed, then gain age, etc. Also, the position of your site is affected by competition in your region; if there are many competitors, then the site will take longer and more difficult to promote; if there are few (as in my case), then quickly.

If you want to thank me for sharing my experience with you, then write a comment on this article with any question or suggestion. Perhaps from your comment I will get a topic for one of the future articles.

1. Domain - 100-200 rubles per year;
2. Hosting - 100-150 rubles per month.

Once you have assessed the demand and realized that it makes sense to create a website, you can start building it. I recommend using the engine for a WordPress site - it is free, has many add-ons and themes. You can read how to create a website on WordPress on the Internet, I won’t talk about it. There are also many different forums where you can ask your question and get an answer.

After you have created a website, upload information to it, make each stone on separate pages, write meta tags for each page. Describe each brick in detail: dimensions, quantity in 1 sq. meter, add a few photos. If so, then write about it. Indicate prices, painting options, perhaps you coat the tiles with varnish, etc. Don't forget to place a statistics service on your website to track traffic.

I did all this with my website, now about 5-10 people visit my website a day. Over time, if you engage with the site, it will rise in search results, and there will be more traffic.

If you are also engaged in installing stone, then you can make pages for such requests as “balcony decoration”, “”, etc. Those. a person is looking for something to decorate, for example, a balcony. From a search, he gets to a page with an offer to finish a turnkey balcony. I did this and slightly lowered the price of the stone, provided that they would place an order for the stone + labor.

A quick way to get clients to your site

There is one way that will allow you to receive customers from the first day of website creation - contextual advertising. How it works: you create advertisements, for example, in Yandex Direct, they appear above the search results in Yandex and people follow them to your website. The disadvantage of such advertising is that it sometimes eats up a lot of money. Plus: quickly attracting clients.

You pay per click on your ad. It happens that there were 20 clicks, but there were no orders. In my city, the average cost per click is around 25 rubles - acceptable. I used this method in the very beginning and thanks to this advertisement for antique bricks. But advertising, as well as a website, needs to be properly configured in order to reduce financial losses and remove unnecessary visitors.

Notice boards

There are several other sources for advertising on the Internet, these are sites: Avito, Pulse Tsen, etc. You can place free advertisements on them. I advise you to make as many advertisements as possible and describe your product in detail in each one. Otherwise, sometimes I go there to see what’s new from competitors and often see ads that have one photo of poor quality, a one-line description and that’s it. There is nothing about the size of the stone, nothing about the color, it is unclear what they make it from. Personally, I wouldn't be interested in such an ad.

Make an account on Instagram, publish photos of the stone in different color options, it happens that, for example, one color of a stone does not attract anyone, but everyone will buy another, although the stone is the same. Color plays an important role in sales. Create groups in in social networks. I have a VKontakte group where I publish everything about decorative stone. Occasionally people write, for example, today there was one order for 5 squares.

By the way, today I noticed that for the boldest request, the group became the first place in Yandex, and this cannot but rejoice. You just need to periodically add something to the group so that it doesn’t seem abandoned.

There are also sites such as Pulse Prices, Blizko ru, etc. You also need to post free ads on them. Often these sites are in the top search engines for the right queries, and this is what we need. By placing your product, you find yourself in a category with competitors’ products and there is a chance that they will order from you.

Nowadays, the Yula application is beginning to gain popularity, and I have listed my products there too. There are not many orders from there, but they exist. There people write more often than call.

Thanks to all these platforms and my own website, I receive on average one call a day, every second one places an order. Of course, I still have a lot of work to do to develop the same site, I need to take more photos of the stone different colors, add new types of stone and so on. But there is not enough time for this yet.

Advertising through stores

Another good source orders is the placement of goods in construction stores. Our product is only available in one store, and even then we didn’t even plan to be placed anywhere at first, but the owner of the pavilion himself called and offered a scheme of work for a percentage: he hangs stands on the walls of the pavilion and does his own promotion. He takes orders, they pay him, he sends us our share and we make the stone. We have only one small stand 40 by 40 cm and for the entire time there was only 1 small order.

We are not currently located in stores due to the lack of individual entrepreneurs (and many need this to draw up an agreement) and problems with stands. But I heard that for many this is the main source of orders, the main thing here is to make beautiful, catchy stands.

What else can you do?

Create for buyers simple conditions and bonuses. For example, we provide free delivery within the city for orders over 10 sq. m. meters. We don’t take advance payment for unpainted stone, we just accept the order by phone and do it. Even if a person refuses, we will not lose anything; we will sell the stone over time. If you have a car, you can take it to show people the tiles for free. They most often need to touch the stone before ordering. From my experience, I can say that 90% of people order tiles after you show it to them. During the meeting, you can tell what and how in detail, recommend something, people like it. Well, don’t inflate the price, take the average, for us it’s 950 rubles per 1 sq. m. meter (in stores) and make it a little smaller. We sell unpainted for 500 rubles, painted for 700. Our competitors sell both painted and unpainted for the same price.

Try to find teams of finishers and designers. Offer them a stone at a discount, and there will probably be orders. I haven’t done this yet, so I can’t tell you in detail yet. I will definitely implement this scheme in the future.

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