Business plan for a beauty salon ready. Business plan with calculations for developing your own beauty salon

• Service list
• Equipment costs
• Personnel costs
• Final calculation

A beauty salon is a promising type of business that is gaining popularity. According to research, in large cities there are 77 salons per 1000 women. At the same time, it is quite difficult to obtain the same data for provincial settlements. But in order to find your niche in this business, a salon needs to be opened now, because over time the market will be oversaturated with such services and it will be more difficult for newcomers in this field to make a profit. For readers of the site //site, we have compiled a ready-made business plan for a beauty salon with plans for 2019. Below you can see the approximate costs of starting such a business.

Service list

To open a beauty salon, you will need start-up capital, which can be raised partially or entirely in the form of credit funds. In 2019, entrepreneurs can take advantage of a government program aimed at supporting small and medium-sized businesses.

You immediately need to decide on the list of services that the beauty salon will provide. For example, take the following:

• hairdressing services– haircuts for women, men, children;
• manicure;
• pedicure;
• cosmetology services, including hair removal, peeling, eyebrow, body and facial skin care;
• massage;
• solarium.

To open a beauty salon with a similar list of services, you will need a room with an area of ​​125 m2, which will be divided as follows:

1. Reception – administrator area with counter and wardrobe – 11 m2.
2. Hairdressing hall – 26 m2.
3. Hair care room – 12 m2. This is a specialized room where hair washing, curling and coloring will be carried out; it should not be confused with a hairdressing salon.
4. Pedicure and manicure room – 12 m2.
5. Massage room – 16 m2.
6. Solarium – 15 m2.
7. Makeup artist's office – 8 m2.
8. Staff room – 15 m2.
9. Utility room – 10 m2.

At the same time, in our business plan, the cost of funds for repairs and re-equipment of premises will average 240–280 thousand rubles.

Renting such premises will require 70–80 thousand rubles per month, acquisition will cost 5.6–7.2 million rubles depending on the city area (prices are taken as average for regional centers in the western regions of the Russian Federation).

The premises may be located on the ground floor of a residential building and must be removed from the housing stock. It is desirable that this be a busy place close to entertainment, shopping, business centers, as well as public transport stops.

Equipment costs

The equipment costs listed below are weighted averages and may vary depending on the manufacturer, the material from which it is made and its functional features. A business plan involves a detailed description of the equipment of each salon room.

• Service list
• Equipment costs
• Personnel costs
• Final calculation

A beauty salon is a promising type of business that is gaining popularity. According to research, in large cities there are 77 salons per 1000 women. At the same time, it is quite difficult to obtain the same data for provincial settlements.

But in order to find your niche in this business, a salon needs to be opened now, because over time the market will be oversaturated with such services and it will be more difficult for newcomers in this field to make a profit. For readers of the site http://lady-biznes.ru, we have compiled a ready-made business plan for a beauty salon with estimates for 2017.

Below you can see the approximate costs of starting such a business.

Service list

To open a beauty salon, you will need start-up capital, which can be raised partially or entirely in the form of credit funds. In 2017, entrepreneurs can take advantage of a government program aimed at supporting small and medium-sized businesses.

You immediately need to decide on the list of services that the beauty salon will provide. For example, take the following:

• hairdressing services – haircuts for women, men, children;
• manicure;
• pedicure;
• cosmetology services, including hair removal, peeling, eyebrow, body and facial skin care;
• massage;
• solarium.

To open a beauty salon with a similar list of services, you will need a premises with an area of ​​125 m2, which will be divided as follows:

1. Reception – administrator area with counter and wardrobe – 11 m2.
2. Hairdressing salon – 26 m2.
3. Hair care room – 12 m2. This is a specialized room where hair washing, curling and coloring will be carried out; it should not be confused with a hairdressing salon.
4. Pedicure and manicure room – 12 m2.
5. Massage room – 16 m2.
6. Solarium – 15 m2.
7. Makeup artist's office – 8 m2.
8. Staff room – 15 m2.
9. Utility room – 10 m2.

At the same time, in our business plan, the cost of funds for repairs and re-equipment of premises will average 240–280 thousand rubles.

Renting such premises will require 70–80 thousand rubles per month, acquisition will cost 5.6–7.2 million rubles depending on the city area (prices are taken as average for regional centers in the western regions of the Russian Federation).

The premises may be located on the ground floor of a residential building and must be removed from the housing stock. It is desirable that this be a busy place close to entertainment, shopping, business centers, as well as public transport stops.

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Equipment costs

The equipment costs listed below are weighted averages and may vary depending on the manufacturer, the material from which it is made and its functional features. A business plan involves a detailed description of the equipment of each salon room.

Reception:

• stand – 20,000;
• administrator chair – 3500;
• wardrobe, hangers – 21000;
• coffee table – 5000;
• LCD panel – 16000–24000;
• chairs for visitors 3 pieces or a sofa – 30,000;
• cash register – 15000.

Total: 110.5–118.5 thousand rubles.

Hair salon:

• hydraulic chair 3 pcs. – 45000–50000;
• armchair with sink 2 pcs. – 20000;
• specialized washing – 7000;
• tool trolley 3 pcs. – 9000;
• Climazone 2 pcs. – 34000;
• sushuar – 8000;
• air sterilizer – 4000.

Total: 127–132 thousand rubles.

Manicure room:

• pedicure group – 15000;
• manicure table – 7000;
• chair – 2000;
• stands for varnishes – 1.5–2000;
• manicure hood – 4000;
• manicure lamp – 2000;
• special pads 3 pcs. – 1,200.

Total: 30–31 thousand rubles.

Makeup artist's office: equipment includes a specialized chair and a mirror with a total cost of 4,000 rubles.

Cosmetology office:

• special chair – 17000;
• cosmetology table – 3000.

Total: 20 thousand rubles.

Solarium. Here the cost of equipment depends solely on the financial capabilities of the person who opens the salon. The cost of opening a solarium varies from 160 thousand to 1.2 million rubles. The business plan provides for the installation of a model in the average price range of 400,000–600,000.

Massage room:

• massage couch – 10000;
• massage therapist table – 3000–4000.

Total: 13–14 thousand rubles.

Utility room, staff room:

• sofa – 18000;
• chair 2 pcs. – 12000;
• table – 8000;
• cooler – 8000;
• racks – 10,000.

Total: 56 thousand rubles.

Personnel costs

To ensure uninterrupted and stable operation, the beauty salon must be staffed by:

• senior administrator 1 person – salary 20,000;
• administrator 1 person – 15000;
• cosmetologist 1 person – 20000;
• massage therapist 1 person – 20000;
• hairdressers 3 people – 18000;
• manicurists 2 people – 18000;
• makeup artist – 1 person. – 17000;
• cleaning lady 2 people – 10000.

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With such a staffing table, the salon requires monthly expenditure of 148,000 into the wage fund. Together with deductions for hired workers, this is about 40,000, the amount will be 188 thousand rubles.

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You should also take into account other items of current expenses:

• payment of utilities 8000–15000;
• purchase of consumables – 20,000–30,000;
• advertising – 20,000.

The salon's total monthly costs are 236–253 thousand rubles. Together with the rent, this amount will be 306–333 thousand rubles.

Final calculation

The initial investment in the salon, according to our business plan, taking into account the costs of repairs and equipment, will range from 1 to 1.25 million rubles. and taking into account current costs, this amount will increase to 1.3–1.55 million rubles.

When the salon is loaded at 30% (this is the average), its payback is 7 months. The price range for the services provided varies from 40 to 2,500 rubles, where 40 rubles is the development of nail design, and 2,500 is the cost of a festive hairstyle. The profitability here will be more than 65%.

Similar business ideas:

• How to open a massage parlor from scratch
• Opening a nail salon at home
• Hair salon business plan with calculations

Source: http://lady-biznes.ru/biznes-plany/gotovyj-biznes-plan-salona-krasoty.html

Elegant touches of a beauty salon business plan

The basis of any business is sales.

All other aspects are important, but if there are no sales, then any, the best organization of all other areas becomes an unnecessary addition to unsuccessful sales.

You can trust blind chance. But it is better to first thoroughly study the direction in which you are going to work, all the features, nuances, and try to develop a business idea that will differ from what is available on the market. ...Then blind chance will be less blind to its favorite.

Let's start the business plan for a beauty salon by considering the characteristics of the industry, possible ideas, and the range of proposals. At the end, general recommendations for the production, marketing and financial plan will be given and a small indicative sample of the calculation will be made.

Distinctive features of the beauty salon

An important feature of beauty salons in our country is that they all grew out of hairdressing salons. In the recent past, there were practically no beauty salons, but hairdressers were very common. The hairdressing salon itself can already be considered as a small beauty salon.

And if financial considerations do not allow you to open a full-size salon, then it is quite possible to start with a hairdresser with additional services. By gradually filling the enterprise with services, you can move to another category. This is one of the ways to start a business.

In many ways traditional, this is exactly how it developed historically.

It is worth studying the article: hair salon business plan.

Basic services of beauty salons

Beauty salon services can be divided into two groups: basic services and additional ones.

Basic services:

• hair care (haircut, styling, etc.);
• Mani Pedi;
• facial skin care (cosmetology services).

The basic set of services is not much different from the set of services at a hair salon. It is characterized by the fact that it should be provided in any beauty salon.

Additional services of a beauty salon can include everything related to the design of a person’s appearance and more.

Additional services:

• full body skin care services (solarium, spa, etc.);
• various massages;
• hair removal, depilation;
• make-up artist services;
• image maker services (creating an external image);
• stylist services;
• etc.

Generally speaking, the range of additional services is not limited to a specific list; you can include something of your own, specific to a region or city.

Types of beauty salons

To understand the business and especially its further development, it is enough for us to identify four qualitative groups. And additionally, separate out the fifth one. The fifth stands out separately, since it can be either independent or included in a set of additional services of others.

Basic class beauty salons

These are small beauty salons, with a limited range of services, basically basic, maybe with minor variations. Designed for the immediate environment, quick services, everyday services (haircut between work, styling, nail treatment, etc.).

Typically, services are inexpensive, in the lower price range, without excessive demands on the final result. They are located modestly in residential areas and industrial areas, where rental costs are not so high.

Designed for classic, work, everyday, everyday processing of students, employees, workers, pensioners, etc.

Middle class beauty salons

These are salons that provide a wide range of fairly high-class services. A shift towards an individual approach and development of recommendations for each client. Actually a beauty studio. There are regular customers with their own visiting schedule and the characteristics of their service.

Designed for the middle class or preparing an external image for various events. Including the development of images for weddings, celebrations, costume balls, etc. The range of services includes not only image preparation, but also body care: massage, solarium, etc.

Located on busy streets, in shopping centers.

Top class beauty salons

The entire possible range of services is provided here. Sometimes services are added at the request of the client. Client base - large businessmen, politicians, officials, public figures, etc. Special quality requirements, development of individual styles, personal consultants.

The location of such salons is not so important, since specific clients are able to travel a few extra kilometers for good service. But the interior design must match. In addition, the salon should have a high-quality coffee bar.

Some services take a long time and clients should not feel disadvantaged in any way. The requirements for staff are increased; often clients go to a specific stylist rather than to a salon.

However, each top-class salon is a bright individual establishment, just like its clients.

Chain of beauty salons

The most universal form. It can include both a network of small basic class salons and a set of multi-format salons. In the case of a set of various salons, any customer needs are covered. You can offer the client any service, the only thing is that for some services you will have to go to another place or wait for some time for the right specialist.

Separate fifth class beauty salon – internet salon

In fact, a point of sale of services on the Internet.

Firstly, except for a basic class beauty salon, all others must have their own representative offices on the Internet. This makes it possible to get acquainted with the services, choose the time of the visit, order a visit in advance, pay for the services, etc.

Secondly, this point of sale can be completely independent. Those. services can be provided on-site. Or, by agreement with other institutions and specialists, organize services for clients in a particular institution.

So, we looked at the possible types of beauty salons. Organization of one type or another primarily depends on your financial capabilities. But don’t forget – great things start from small things. By organizing your first small beauty salon, you can lay down opportunities for further development.

What do you need to open a beauty salon?

To include a beauty salon in a ready-made business plan, you will need to decide which beauty salon will be implemented initially. If your own funds are insufficient, you will need to attract investors or lenders.

Particular attention should be paid to preparing a summary of the business plan. The summary briefly outlines the main idea and key points of the business plan. First, the resume is read and if it interests you, then they get acquainted with the entire document.

This is the main point when there is a lack of finances.

The requirements for a beauty salon may vary significantly depending on the volume and range of services.

Documentation

To open a beauty salon, registration as an individual entrepreneur is sufficient; no licensing is required. But depending on the client base and tax features, it is possible that the option of corporatization will be more profitable. In addition to everything, according to the corporatization option, it is possible to create a cartel-type company, where employees can also be co-owners of the business.

Documentation:

• set of constituent documentation;
• necessary documents with external organizations (lease agreements, construction contracts, etc.);
• internal documentation (rules, job descriptions, price lists, descriptions of procedures, etc.).

Premises

Requirements for premises vary. General approach: the minimum room size is 14 square meters, each additional workplace plus another 7 square meters. It is necessary to provide cold and hot water and microclimate maintenance systems.

For additional procedures there are separate rooms, suitably equipped for the procedure.

It will also be necessary to provide rooms for waiting, rest after service, etc. depending on the specific set of services.

In addition, you need places to store varnishes, cosmetics, and linen. Your own mini-laundry or under an agreement with an external organization.

It will be necessary to provide some kind of personal area for the staff: drinking coffee directly in the client salon is unacceptable. A shower is desirable so that staff can wash off cut hair.

All premises are subject to standard fire safety and SES requirements.

Equipment

The specific set of equipment depends on the availability of services. Naturally, each unique service has its own equipment. All equipment must be professional.

Minimum set for a basic class cabin:

• head wash;
• hair dryer;
• hairdresser's workplace (chair, table, mirror, waste basket, etc.);
• UV sterilizer;
• basket for dirty laundry;
• a set of tools (scissors, combs, hair dryers, clippers, etc.);
• furniture (waiting chairs, tables, hangers, etc.).

Staff

The higher the class of the cabin, the higher the requirements for personnel. For small salons, one person is sufficient. But this is usually in small towns, or somewhere on the distant outskirts of the city. In this case, the master himself is the owner of the salon, because opening a salon with the hiring of one master raises doubts about the return on investment of the project.

Minimum staff: 2-3 craftsmen (depending on work schedule and range of services). Additionally, depending on the volume, the following may be added: cleaners, administrator, specialized specialists (makeup artist, massage therapist, stylist, etc.).

It is not at all necessary to recruit new specialists to the staff to expand services. Here you can go two ways:

• enter into contracts with external specialists;
• conduct training for staff specialists.

Generally, the future of business depends on the professionalism of specialists.

Competition, clients

For organizing points of sale, the most important thing is customers and the competition available in a given place. A business plan for opening a beauty salon should include an analysis of these two interrelated components.

We have already given the orientation of certain types of beauty salons to a specific target audience.

In terms of competition, the following picture can be observed on average across the country. Recently, quite a lot of ultra-small beauty salon outlets have opened. Which is understandable: opening a small outlet does not require large expenses.

Small outlets do not bring any significant profits; they rather provide work to the owner himself, since it is mainly the owners themselves who work in these salons. The upper segment is densely occupied, there is fierce competition for the few clients.

In the middle segment, things are not so good. Salons of this class are appearing, but there are clearly not enough of them.

Perhaps this is because their owners are eager to quickly transform their salon into a high-end salon, which in most cases ends in additional costs and increased prices for services.

To study the competitive environment and client mass, it is advisable to independently walk through the nearest beauty salons, study the offers and observe the structure of visitors.

Marketing

An important component of a beauty salon is marketing. For small outlets, local advertising and a little work with regular customers are sufficient. The business plan of any beauty salon of the middle class and above must have a well-thought-out marketing policy if it is not going, for example, to completely rely on chance.

Marketing should include:

• agreed advertising plan;
• customer service plan;
• a plan to expand the services provided and promote them to the market;
• an idea of ​​the development of the sphere and its specific implementation at the enterprise;
• analysis of competitors and development of a strategy for working with them.

Sample costing for a beauty salon

Here is a small example of costing for a beauty salon. We will not consider a large enterprise. For an example, just look at the calculations of a small establishment. Beauty salon for 3 specialists. There will be no additional staff. All work is carried out independently. Room 40 square meters. Basic set of services.

Income

Average revenue per client is 200 – 400 rubles. When 20–30 people pass through per day, we receive 4–12 thousand rubles per day. On average it will be 120 – 300 thousand rubles per month.

Profit is: 20 - 50 thousand rubles per month.

The payback period for the project will be approximately 1.5 to 3 years.

The achievement of self-sufficiency in this business is quite fast - 2-3 months. Provided that miscalculations are avoided during planning.

Source: http://4ownbiz.ru/business-plans/otkrytie-salona-krasoty.html

Business plan for a beauty salon: from scratch, sample, example of calculations, how to draw it up

In order to open your own business, you need not only the presence of a certain capital and desire, but also a clearly defined task. Business plan for a beauty salon, a strictly defined project with all calculations, diagrams and graphs. Thanks to this business plan, a more detailed picture of upcoming business and investment emerges.

Main advantages

For every person, regardless of his status and age, his appearance is a very important factor.

Therefore, according to statistics, beauty salons are a fairly profitable business, which has a very high demand for offers, and the main advantages are the following characteristics:

Beauty salon is quite a profitable business

• Proper organization of a beauty business in the future can lead to the emergence of a number of chain salons under an already established brand name. Which also independently attracts additional investors;
• To enable the business to operate, a minimum number of hired personnel and equipment for the salon is required;
• The enterprise can operate within a small space. For example, the calculation is carried out based on the square footage of the workplace occupied by the foreman. So the estimated area per worker will be 7 square meters;
• The beauty business is characterized by good growth rates, even taking into account the crisis.

Planning stage

The draft business plan for a beauty salon begins first of all with a competent and correctly compiled resume of the planned company. This section is quite short in content, but its significance is quite great. Since the component must attract future readers and create a positive opinion about itself and the project.

And so, the opening lines should fully reveal the purpose of the plan being developed. At the beginning, the entrepreneur describes all the assigned tasks and by what methods he is going to implement them.

The first points when drawing up a business plan for a beauty salon are usually the following points:

• Planned profit from organizing a beauty salon;
• Detailed description of the enterprise development plan;
• Final conclusion with analysis regarding the payback period of a beauty salon.
• The first point above is the main one, because it is on it that the foundation of the future business is formed.

Company information

A business plan for a beauty salon from scratch requires the availability of all the necessary information about the enterprise, such as: name of the salon, exact location, planned work schedule of the company.

To locate your own business focused on the beauty industry, it is better to select locations for the salon closer to the city center, preferably with busy traffic and the presence of parking spaces.

It is better to choose a place for a beauty salon where there are no competing enterprises

But we should also not forget about the main rule, the location of the planned business facility, which states that it is worth choosing those places where competing organizations are least concentrated.

Of course, it is not always possible to locate a beauty salon facing the street. In this case, you can use places in a shopping center or office space, but only if there is a bright and memorable advertising sign that contains detailed indicative information for a potential client.

Marketing stage

A business plan for opening a beauty salon for girls contains a section dedicated to marketing. At this stage, the planned place of the business project in the existing services market is considered. An assessment of the strengths and existing competing enterprises is also given.

The following factors should be present in the final business plan:

• The trend of enterprise development in competitive conditions;
• Analyzing information regarding the location of the enterprise and its development;
• Characteristics of the customer base with detailed information, including such points as: age category, social status and other components;
• Compiling an analysis of planned advertising, which is expected at the start of the business project;
• Information regarding competitive firms, their positive aspects and features.

Customer focus of the planned beauty salon

Before you draw up a business plan for a beauty salon, you need to understand the target audience of the beauty salon. Since the number of clients, and therefore the generated profit, directly depends on this.

Until recently, the main clients of beauty salons were mainly women in the age category from twenty to thirty-five years.

However, today this age and gender category have changed significantly.

Nowadays, teenagers from the age of fourteen also often visit the beauty salon, both girls and boys. Men also often began to visit beauty salons.

The stage of determining the income level of the client base directly depends on the type of services provided and the beauty salon itself. For example, luxury beauty salons are visited mainly by clients with an income of sixty thousand rubles and above. Mid-level salons, in turn, are aimed at clients with a monthly income of fifteen thousand rubles.

Therefore, before planning a business project, you should have information about the most relevant and popular areas related to this area.

Preparation of advertising campaign

However, even if you don’t have a lot of money, you can create a good advertisement using the following methods:

• It's worth putting a beauty salon on your cards. Thus, a set of client base can be formed from requests, for example, “lunar manicure metro Leninskaya”, while in order to get into the results you do not need to pay extra at all;
• Availability of gift certificates. Which will allow you to attract additional clients to the salon. Because today it is very popular to give paid visits to beauty salons to friends and work colleagues;
• Promote advertising about a beauty salon on various women's forums. Since it is on them that the entire main female population lives, trusting the opinion and experience of other forum members;
• Promote an advertising campaign on various social networks. This is sometimes even a much more effective method compared to the others listed above, because modern people spend most of their free time on such Internet resources.

Description of all services offered

In order to obtain more detailed information regarding the necessary equipment, tools, workers, materials, you need to describe in detail the entire list of services offered in the beauty salon business plan.

For example, such as:

• Hair care procedures, which include: cutting, styling, coloring, creating complex hairstyles, as well as full-salon care using professional cosmetics.
• Nail care procedures. And various techniques and procedures, for the implementation of which, require special means, equipment, instruments and others.
• List of cosmetic procedures.
• List of skin care procedures. This item should include special cosmetic products, massage equipment, a solarium (if available) and other components.

Beauty salon staff

For the normal functioning of a beauty salon, it is necessary to have the following employees:

• Manager (administrator). Job responsibilities include: registration of applications, procurement of necessary funds and equipment, financial management, control of other staff members;
• Hair stylist. To operate a salon at the initial stage, it is recommended to hire one male and two female specialists. And it is desirable that people are qualified specialists with a certain amount of experience in their positions;
• Massage professional. Also, you should not hire newcomers without certain experience and relevant knowledge.
• Nail technician. At the beginning, it is possible to have one employee. Also with a certificate and experience;
• Makeup artist-cosmetologist.

Phased implementation of the business plan

A ready-made business plan for a beauty salon with calculations by calendar month will help the project initiator to gradually control the progress of work, since there are clearly defined actions and people responsible for them.

First calendar month

The owner of a beauty salon must register as an entrepreneur and register a state of emergency with a stamp order. Next, you need to start obtaining all the permits necessary for the operation of your business.

It is necessary to find the most advantageous and convenient location of the beauty salon, as well as the premises in which the future salon will be located. It is worth allocating a little more time to this event, since the success of the development of a business project depends on the correctly chosen position.

For successful work, the main thing is to choose and equip the premises correctly.

Second calendar month

• An order is placed for all the necessary equipment for the beauty salon. Additional equipment for the recreation area and administration area is also being arranged. It includes, for example, such things as: TV, computer, sofa, armchairs, tables, lamps and other items.
• Repair work is being carried out in the found premises. Special workers and designers are hired, who must complete the assigned tasks within a specified period.
• Recruitment of staff begins.
• The process of active advertising of the enterprise begins, which must take place throughout the existence of the beauty salon. A separate budget should be allocated for these purposes.

Third calendar month

• All purchased equipment is checked and installed at their workplaces.
• Recruited personnel for a beauty salon undergo full instruction in all necessary standards, and, if necessary, training in certain skills is provided.
• The enterprise begins its operation. You can also make a short presentation before the opening, but this is possible if you have available funds.
• Calculation of costs before starting work.
• In order to more correctly calculate all costs, you need to take into account an example of a business plan for a beauty salon and sum up the total.

And so, taking all the necessary equipment, you can make the following calculation:

Based on the above costs, the final expense will be equal to: 1,311,000 rubles. However, these indications do not include the monthly cost of paying rent for the premises.

Financial section

Also, this sample business plan for a beauty salon includes calculation of monthly expenses, which are given in the following form:

Based on these indications, the entrepreneur can calculate the expected income from the operation of the opened beauty salon and the speed of return of the spent material resources.

From the above business solution, you can safely judge the complexity of the project being implemented, its costs, possible difficulties and other points. However, an important detail for the implementation of the task is the preparation of such a business plan.

It is a correctly and competently formulated business plan for a beauty salon that will help an entrepreneur in obtaining investment, as well as when issuing a loan from a bank. The project also involves a step-by-step solution to all intended goals, which naturally streamlines procedures and actions for the future entrepreneur, without any fuss or other disorder.

The beauty industry, having withstood the onslaught of crises and currency fluctuations, is again gaining momentum, because the desire for beauty is not subject to economic destabilization. The pace of development of the Russian beauty market (15% per year, turnover $7 billion) indicates that opening a beauty salon is a fairly profitable business idea, which, despite the high level of competition, can bring a stable income. Today, in Moscow alone there are about 5,500 beauty salons of various types. The number of hairdressers in Russia exceeds 20 thousand.

Expert opinion

To get more up-to-date information, we interviewed current business players in the beauty industry. These people, like no one else, know about the nuances of starting and running this business, since they know about it not from theory, but from practice.

We have put the interview on separate pages. You can get acquainted with them by following the links:

If you are also an expert in this field and are ready to answer a list of prepared questions, write to us through the page Contacts. Free of charge.

Concept development

Where to start organizing a beauty salon? As in any other business, at the starting stage you need to decide on the concept of the establishment, which, in turn, is based on:

• specializations;
• target audience;
• pricing policy.

Specialization involves choosing a direction - whether it will be comprehensive services (hairdresser, cosmetologist, manicurist) or a narrow specialization (men's salon, nail service, SPA center, tanning studio, facial cosmetology). The price level depends on the choice of destination.

Having chosen the format of the establishment, you need to draw a portrait of your client:

• age group;
• social level;
• presence of children;
• how much money can be allocated for personal care;
• what kind of service you want to receive (general, standard or exclusive services).

Format selection

Beauty salons can be highly specialized (Tanning Studio, Body Sculpting Center, Nail Design Studio) or provide a general range of services.

There are also three beauty salon formats, which will be discussed in the table:

Video - how to save money when opening a salon from scratch:

Financial part

Many people ask the question “How to open a beauty salon from scratch, how much does it cost?” There is no definite answer to this, since the numbers vary depending on the region, concept, format, and scale of the planned business.

Let's consider a business plan for a beauty salon with plans for 7 employees:

Start-up costs:

• carrying out repair work - 500 thousand rubles;
• design development – ​​150 thousand rubles.
• purchase of equipment – ​​1 million rubles;
• advertising at the opening of a salon - 50 thousand rubles.
• registration of permits – 25 thousand rubles.

Monthly costs:

• rent – ​​350 thousand rubles;
• advertising – 30 thousand rubles;
• purchase of consumables – 75 thousand rubles;
• staff salaries (30% of income);
• additional expenses – 20 thousand rubles.

Is it profitable to open a beauty salon?

The price for a regular manicure is 600-700 rubles; other types of services will cost 700-2000 rubles. On average, one master provides about 5 services per day worth 1000 rubles. 7 employees a day bring in revenue of 35 thousand rubles. The monthly income will be 1.05 million rubles.

Net profit will vary within 260 thousand rubles. (1,050,000 – 315,000 – 350,000 – 30,000 – 75,000 – 20,000).

With such a turnover, the project can be repaid in 7 months. In practice, this can be done within a year, since in the first months clients are only “taking a closer look” at the new establishment, so it is possible to reach the expected income only after 3-4 months of operation.

Required documents

Permitting documentation for opening a beauty salon:

1. Legal documents:
   • On the choice of registration and legal form;
   • Extract from the Unified State Register of Legal Entities or Unified State Register of Individual Entrepreneurs;
   • Charter (if the salon is registered as a legal entity);
   • Lease agreement (if the premises are rented);
2. Conclusion of the sanitary-epidemiological station (to obtain permission, you must provide):

• technical project;
• a list of the range of materials that will be used;
• agreement for garbage removal and towel washing;
• agreement for the procedure of disinsection, disinfection;
• sanitary passport;
• documentation for working with sterilizers.
  1. Fire department permit;
  2. Permission to sell related products (if such a direction is provided);
  3. Maintenance contract with the Housing Authority;
  4. Personnel documentation:

• employment contracts with personnel;
• workers' work books;
• training log;
• internal documents defining employee interaction;
• Accounting.

Premises requirements

The flow of customers largely depends on the location. It is important that the chosen format matches the location where it is located. For example, you should not locate a social hairdresser in a business center, and an elite spa center is unlikely to pay off in a remote residential area.

If the premises are rented, then:

• the contract must be concluded for a long term (at least 3 years);
• the option of sublease is not excluded;
• You should not enter into an agreement with third parties.

When choosing a suitable room, you need to build on the following criteria:

• square;
• location area;
• the need for repair work;
• presence of a showcase;
• remoteness from public places (banks, shops, educational institutions);
• number of storeys;
• communications;
• possibility of extension.

The more benefits, the higher the cost. But if you save money and choose a room with a low level of traffic, you may never gain a client base and work at a loss.

Staff

To operate a beauty salon, you must hire the following employees:

• manager (accounting, purchasing, advertising, working with personnel);
• administrator;
• hairdresser;
• cosmetologist;
• visagiste;
• manicurist;
• other personnel depending on the specifics (massage therapist, chiropractor, SPA therapist, etc.).

The number of staff depends on the size of the salon. The number of clients and reputation will largely depend on their skill, so do not skimp on the wages of the craftsmen. It is also important to monitor the activities of employees, as some of them may poach clients and provide services at home, depriving the business owner of profits.

Equipment

Purchasing equipment for beauty salons and hairdressers is one of the most expensive parts of a business plan. Its quantity and quality depend on the format and size of the establishment. How much money is needed to purchase equipment and arrange a salon measuring 100 m²:

Video - How to set up a hairdresser’s workplace:

Availability of franchises

Often, newcomers who do not have management experience are forced to close a beauty salon that has not been open for even a year. This business has a number of risks and difficulties, which are difficult for beginning entrepreneurs to take into account at the start. For entrepreneurs who have accumulated enough capital, but are not familiar with all the features of implementing an idea, there is the opportunity to open a franchise business. In this case, the business will be created on a turnkey basis, which will be managed by the franchise buyer. Overview of the Russian franchising market:

Commercial offers

If you are a manufacturer or supplier of equipment, an expert or a franchisee in this field, then write to us through the Contact page.
Below we will post information about your offer and your contacts.

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Attention!

The page publishes only reviews that are useful to others and indicate that the person had experience in this matter.

Reviews:

I have had my own beauty salon for a long time; the area of ​​the premises is quite large - 186 sq. m. m. The company's staff is correspondingly large. There are, of course, problems with bureaucrats from the tax office, Rospotrebnadzor, sanitation, utilities, fire and many more who are eager to spoil your nerves and empty your wallet. But even this is all quite possible to cope with. But the employees are my biggest disappointment! They consider themselves “creative individuals.” Either their hands grow from the wrong place, then star fever manifests itself, then they are simply lazy, then they are rude to clients, then they steal, and this is only what is immediately noticeable. It also happens that they drink at work, deceive their bosses and skip work for no reason. At times they can even quarrel among themselves. It’s very difficult to work with them; putting everyone in their place is quite difficult. Recruiting qualified personnel and creating a strong and reliable team is a difficult but feasible task. So be patient with your staff, and be patient again.

She owned a small beauty salon, but recently sold it. I would like to advise what you should pay attention to when purchasing.

First, you need to find out how many clients the salon serves on average every day. Secondly, check the availability of accounting documents and the absence of credit obligations, bills requiring payment and other similar things. Particularly close attention must be paid to the appearance of the craftsmen and the premises itself - this will tell you no less about the salon than its manager. It’s a good idea to ask a few questions directly to clients. But the most important thing is the employees. You should definitely like them, because you will have to work with them.

I had the desire to have my own salon for a long time, but I was clearly aware that it was not so easy to realize it. When I turned 30, I realized that working as a hairdresser means constant turnover and hopelessness. And I already wanted progress, the opportunity to achieve more.

It started with renting space in one salon. I worked for myself for a couple of months, gained experience in independently solving pressing issues and planning a budget. I calculated and outlined everything. The financial issue was resolved simply: I took some out of stock, borrowed some, and received the missing amount as a bank loan. She assumed that the enterprise would pay for itself in two years.

We managed to rent the premises quickly – distant relatives helped. It seemed very good. Only some cosmetic repairs were required. As a result, it opened a little over a month before the New Year holidays.

There were no special fears, only a tremendous desire to work, which gave strength and confidence. And strength was required, since you could only rely on yourself. I saved on everything, but the amount required was still not small - almost half a million. For example, when I was selecting equipment, I looked at advertisements for sales of used equipment. Thus, we managed to purchase a very good solarium, chairs and cabinets, cabinets for displaying related products, a special sink for washing hair, a manicure table - everything without which the existence of a salon is almost impossible. Then I had to buy additional working tools and a lot of little things - hairpins, curlers, clips. More than thirty thousand were spent on paint and oxidizers, shampoo and masks. Fortunately, I had no doubt about the company whose products I was going to use – I had worked with them for more than ten years. You shouldn’t be greedy with things like curlers and paint - the more varied the supplies, the greater the chances of attracting customers’ interest.

The first days there were not many visitors. People came and simply asked about the services and their costs. At first, I decided that I shouldn’t raise prices - it would be easier to acquire regular customers. Life in the salon soon began to boil.

But they didn’t let me be particularly happy. After making sure that my business was going well, the landlord decided to increase the rent from 30 to 50 thousand per month. In January, I realized that I couldn’t do this - I had to move out. I spent the whole of January finding a new premises, changing the electrical wiring of the solarium, and transporting equipment. I had to serve regular clients at home.

The second time I was again unlucky with rent. The owner promised to improve the premises - install European windows, repair the doors and heating system, and eliminate other deficiencies. But all these “oral agreements,” as it turned out, were not subject to execution. My company had been operating in the new premises for almost three months when there was talk of raising the rent again. My hands dropped, and the salon ceased to exist.

Now I work as an “unloading master” - I replace colleagues in another beauty salon. But she didn’t give up the dream of her own business. After selling the solarium, we managed to pay off our debts. I don’t want to part with the equipment, despite the loan that I continue to repay. I try to maintain good relationships with regular clients.

Now I realized that we need to approach the matter more thoroughly - document and write down in the contract all the promises of the lessors. You should probably turn to competent lawyers so that you don’t have to move again in a hurry and lose your already established clientele. And, of course, I will be more careful in choosing a room: bright, warm, and not requiring additional repairs. It’s quite difficult to find something like this for a reasonable price, so I’m inclined to think that it should be purchased.

I want to have a beauty salon, and not an ordinary hairdresser. Such that any client who wants to contact him will be given the opportunity not only to get a haircut or a new hairstyle, but also to completely transform his appearance.

I myself am not a master, but I have completed courses for beauty salon administrators. She even went to master classes, and forced her son to study to become a hairdresser. We had our own room, in a walk-through area. We transferred it to a non-residential property in advance, repaired it, and purchased all the equipment.

Opened in September. I was an administrator, a cleaner, and an assistant all rolled into one. She recruited young and beautiful craftsmen, experienced and not so experienced, but, as it turned out, still greedy and lazy. Six months of work with virtually no days off. Even I had to take on a lot myself: dyeing, laminating, coming up with hairstyles. Gradually things went uphill. She paid the craftsmen 50%, paid for food, gave gifts, but everything seemed not enough to them. Finally, I was just tired... After all, I also had a main job.

I had to rent out my business. But the tenants also became impudent - after working for a month or two, they demanded a reduction in rent. But I didn’t promote her anyway - I knew the real possibilities. They came and went as they pleased. For two years in a row, my heart simply bled at the sight of how my brainchild was being destroyed. But I needed to keep the premises.

The most important conclusion that I made for myself: it is pointless to start a salon business if you are not a master and do not have experience in this field.

I will write about the experience acquired by my friend. Seven years ago she began working as a hairdresser in one of the city's popular salons. At the expense of the company, the girl was sent to England to improve her qualifications and receive a certificate. The presence of such documents is very prestigious for masters.

A friend worked in the salon for almost five years. Over the years, she developed a base of her own clients who came specifically to her. After five years, she and another friend decided to open their own salon to work for themselves. They found the premises, hired repair specialists and did everything as required by the documents for this type of business.

She has been running her own salon for more than two years. All the clients who were in her base come to her new location. This is what saved her at first. While I was registering my business, I was very exhausted - I had to fight with extortion for almost a year, and good equipment is also expensive. You also need to buy shampoo, gel, varnish, mousse and other consumables, because no one will work with cheap ones.

For those who are thinking of opening their own salon, I would like to advise: first, get a job in such an establishment, recruit your own clients, save money, and finally. And only then start your own business.

I have been working as a hairdresser for many years. I had the opportunity to work as a master in different salons. I have my own client base and plans to open my own business. I can warn you right away: a beauty salon is not a very profitable business, and even unprofitable. Individual nuances are very important here.

Most often it happens like this: the masters have the opportunity to earn money, but the owner does not always. The reasons are different: rent, utility bills, salaries, purchase of consumables and cosmetics. These are very significant amounts. In my memory, more than one salon has been closed precisely for these reasons. It happens that the income received is equal to the rent.

Now about the nuances. The salon has a chance of becoming a successful enterprise under the following conditions:
- small sizes;
- ownership of the premises;
— there is a whole network of salons;
— the owner himself works as a hairdresser, cosmetologist, etc., that is, he has the opportunity to observe from the inside and be aware of all activities.

But the most important pitfall is the masters. They are the ones who make the salon successful. If there are no professionals, the salon will not work. Another feature concerns an all-female team - the possibility of conflicts for the most unexpected reasons.

In this material:

Opening a beauty salon is one of the most popular ideas that come to the minds of aspiring businesswomen. And this is not surprising. What could be more attractive for a woman than working in the beauty industry!

But is it so easy to develop your business in this area? After all, the main thing for business is stability and obtaining economic benefits.

Business Description

Goals

The activities of any beauty studio are aimed at providing cosmetic and hairdressing services. At the same time, the level of beauty centers varies - from economy to premium class. Therefore, it is very important to determine the format of your own enterprise when drawing up a ready-made business plan.

All salons are divided into three categories:

1. Basic level offering standard inexpensive hairdressing services, eyebrow shaping, and classic manicure.
2. Average level. More highly qualified craftsmen already work here, offering a large range of modern care services. Such a beauty salon can offer simple cosmetic procedures and a solarium.
3. Luxury class. The most prestigious institutions working in this field, with a high level of specialists and, accordingly, the most expensive services in the city. Luxury salons offer services taking into account the latest fashion trends and techniques for transforming your appearance.

Types of services

Most successful beauty salons grew out of small hairdressing salons or quick service manicure outlets, which gradually expanded their field of activity.

Today, the mandatory list of a full-fledged mid-level beauty center should include the following types of work:

1. Cosmetic procedures. These include massage, skin cleansing, care and correction procedures for the face and neck.
2. Hairdressing services. Hair care, including cutting, styling, coloring.
3. Eyebrow modeling.
4. Manicure. These are, first of all, manicures and pedicures, as well as hand skin care procedures.

But the beauty industry does not stand still, so beauty salons try to offer additional procedures in addition to basic ones. These include:

• services of a stylist and makeup artist;
• solarium;
• therapeutic or relaxing massage;
• tattoo;
• piercing;
• epilation.

To stand out from numerous competitors, you can offer exotic types of massage:

• Chinese;
• Thai;
• Vietnamese.

Anti-cellulite massages, scrubs, wraps and other figure correction procedures are very popular among visitors to beauty salons, especially in the spring, before a planned vacation.

Don’t forget about little visitors to beauty centers, offering services for kids in special children’s hairdressing chairs, which will additionally attract customers.

Men prefer to seek hairdressing and barbering services, so many beauty salons aimed at the stronger sex offer a combination of hair correction and beard modeling.

The beauty industry is constantly evolving. It is very important to monitor fashion trends and new technologies, so successful salons constantly send their employees to trainings and industry exhibitions, review and expand the price list. Today you won’t surprise anyone with such procedures as

• gray hair camouflage;
• hardware cosmetology;
• waxing;
• men's manicure;
• outdoor barbershop;
• acupuncture;
• salt therapy;
• paraffin face masks;
• eyelash extensions;
• facial tattoo

Cosmetology, especially correctional and age-related, is also gaining momentum, offering the following services

• birevitalization - an injection method of enriching facial skin with vitamins;
• contour plastic surgery – filling wrinkles with hyaluronic acid and fillers;
• mesotherapy – injections for cell rejuvenation and healing.

In addition to providing traditional and exotic procedures, a beauty salon can earn money by selling cosmetics and jewelry.

If you can make a sufficient amount of investment, it is recommended to start with a mid-level beauty studio, which will allow you to reach a large target audience in your area. To do this you need to open

• cosmetology salon;
• hairdressing salon;
• manicure and pedicure room.

The relevance of the idea of ​​opening a beauty salon

People have always had a need for hair, nail and skin care services. These procedures do not lose their relevance today, regardless of the region and the average income level of the population.

The invention of new cosmetology, manicure and other procedures, as well as their further widespread advertising and popularization, help to generate income much greater than just from a haircut or facial massage.

Therefore, opening your own beauty studio is not only prestigious, but also profitable. True, in order for this activity to become profitable, it is necessary to correctly develop a business plan for the future beauty salon.

Preparatory stage

Market and competitor analysis

The service industry is characterized by high competition in almost all regions of the country. Often in large cities you can see two or three salons nearby, or even in the same building. Therefore, a detailed market analysis must be included in a beauty studio business plan.

On the one hand, the organization needs to be competitive, and on the other, it is necessary to develop such a pricing policy in order to make a profit and recoup the investment. Prompt collection of information will allow you to correctly assess the situation on the market and tell a lot about similar companies.

Typically, all competitors are divided into several types:

1. Monosalons. These are establishments offering one type of service - massage parlors, manicure studios, cosmetology centers, tanning salons.
2. Home-based craftsmen. This activity is not to everyone’s taste due to the minimal comfort of staying in someone else’s apartment.
3. Economy class hairdressers attract with their low prices, but usually the level of service leaves much to be desired.
4. Beauty salons of medium and high level. Organizations of this type represent direct competition.

To begin with, it is recommended to visit similar establishments to study the quality and range of services, as well as the price list. If the owner of a beauty salon is familiar with the activities of his business neighbors, he will be able to correctly justify the prices for similar procedures. It is also necessary to have an idea of ​​the target audience that the salon is targeting.

REFERENCE: 15-20% of beauty industry establishments are mid-level service salons.

Thus, competent study of the market will allow:

• competently position your own brand;
• optimally develop a list of services and pricing policy;
• offer new products in a timely manner that competitors do not yet have;
• think over effective promotional activities.

Determining the target audience

Most visitors to beauty salons are representatives of the fairer sex. They are the consumers of most services:

• cosmetic;
• hairdressing salons;
• nail service;
• comprehensive body care procedures.

If you expand the range of offers for caring for your own appearance, focusing on men and children, you can significantly increase the flow of clients, salon occupancy and, consequently, income.

Risk factors

When analyzing risks in the beauty industry, external and internal factors are identified. External risks include

• an increase in the number of direct competitors and activation of their activities;
• price dumping on the market;
• seasonality of business;
• decrease in purchasing power of the population;
• displacement of old methods and technologies by new ones;
• increase in the cost of raw materials.

When a new participant appears on the market, similar organizations usually increase their marketing activity, trying to redistribute the client flow. In such a situation, monitoring the activities of competitors and timely correction of pricing policy will help.

The increase in the purchase cost of materials is offset by a change of suppliers. The modern beauty industry offers a huge selection of care products.

To smooth out seasonal downturns, you will have to think through promotions and optimize monthly expenses.

Internal risks can be called

• staff turnover;
• low level of competence of specialists;
• lack of funding for marketing activities.

With the help of personnel motivation systems, you can retain qualified employees and increase their loyalty to the company. It is also recommended to monitor exhibitions, forums, and staff training events in order to maintain a high level of services offered.

Organizational plan

Registration of a beauty salon

To get started, you need to register an individual entrepreneur or LLC, and also switch to a simplified income tax system (6%).

The registration procedure for an individual entrepreneur is simpler than for an organization. To do this, you will have to submit to the local tax office:

• registration application;
• receipt of payment of the duty (800 rubles);
• copy of passport;
• application for simplified tax system.

After registration you need to collect permissions

• fire inspection;
• territorial property management.

Search for premises, location requirements

You can locate a beauty salon in a large business center or on the first floor of a multi-storey residential building in a residential area, preferably on the side of the roadway.

Premises requirements:

• at least two isolated rooms for a manicurist and cosmetologist;
• a spacious hall for hairdressing services with 2-3 seats;
• reception hall and waiting area;
• from 7 meters for each workplace;
• availability of an additional room for organizing staff rest;
• hot and cold water, heating, good lighting.

Interior creation

Developing a salon design requires a special approach, since the interior plays, if not a decisive, then an important role in the success of a business. A good option would be to contact special organizations to develop the concept of corporate identity and room design.

The environment inside the salon should be harmoniously combined with the types of services offered by the establishment. For example, if there is a Chinese massage in the price list, it is better to make an interior design in the Chinese style.

Purchase of equipment and furniture

The style and functionality of the furniture must also meet the requirements of the beauty salon concept.

Below is an approximate list of technical equipment and interior items to get started.

All equipment must comply with the standards established by the Ministry of Health of the Russian Federation, have a warranty period and permits.

Recruitment

The level of qualification of the craftsmen ensures the retention of a base of regular customers and the influx of new visitors, so it is recommended to pay great attention to the selection of personnel. The staff depends on the level of the salon and the list of services provided, but, in any case, it will be needed

• two hairdressers;
• one manicure and pedicure specialist;
• one cosmetologist;
• two administrators;
• room cleaner.

Very often, the owner of a beauty salon takes on some of the functions, for example, replacing the administrator.

Advertising and marketing of a beauty salon

Outdoor

The tastes of the public are constantly changing, new types of services appear or traditional ones are improved. All this forces us to timely adjust marketing activities and update offers.

In the beauty industry, one of the most effective ways to convey information to the target audience is the placement of outdoor advertising on city streets. For this we use:

• cabinets;
• advertising installations;
• displays;
• billboards;
• stretch marks;
• shields;
• prismatrons.

These structures can be placed anywhere - along the roadway, at bus stops, train stations, in parks, on the facades of houses.

Outdoor advertising complements television commercials. It reaches a large audience and can have a very strong impact on the consumer. Most often, advertising boards measuring 3x6 meters or city-format light boxes are used.

Website creation

For a mid-level or premium beauty salon, having a beautiful modern website is not just an advantage over competitors, but a prerequisite for a successful advertising campaign. Its creation must be entrusted to professionals.

On television and radio

As mentioned above, commercials work great in combination with outdoor advertising. Television has the widest communicative capabilities for conveying information to the consumer, providing both a visual and audio impact. The disadvantage of this type of advertising is the high cost.

Radio advertising is much cheaper to place, but people's attention span when listening to the radio is lower than when watching television.

Other ways to attract clients

Additional means of attracting consumers include distributing leaflets and placing advertising blocks in local print media.

Internet advertising can provide a good flow of customers:

• email distribution;
• information in search engines (Yandex, Google);
• communication on forums.

The optimal platform for promoting a beauty salon is social networks, especially Instagram, which has a huge visual impact on the target audience. This is facilitated by

• the great popularity of the Instagram network among Internet users;
• predominance of female audience;
• easily digestible content;
• viral advertising;
• the ability to use the site from a mobile phone.

The correct selection of hashtags, unique content tags, is of great importance for an advertising campaign on social networks. For example, #beauty salon Moscow, #manicure Tver. Hashtags should be popular, but limit the audience based on territory.

Financial plan

Investments in business

To open a beauty studio, you will need the following investments:

Current expenses

Monthly expenses include

Income

The income part of financial calculations is formed as follows:

Profit calculation

With the declared level of income, the financial result for the month is expected to be about 571,150 rubles in profit.

Profitability and payback period of investments

If we divide the profit received by the monthly income, we get 38% profitability. The payback period for the initial investment will be 2-3 months.

The business plan for a beauty salon presented above allows us to conclude that this type of business has virtually no serious risks and is available to almost every beginning entrepreneur who is ready to invest in a new promising business.

A beauty salon business plan is a unique document of a future institution. A ready-made example with calculations can be downloaded for free on the page.

Before starting a business activity, it is necessary to subject each event to calculations. A business is built on the basis of ideas, needs and market demands for goods and services. A beauty salon, car service center, or store will not bring the desired benefits if all the smallest details of the operation of the enterprise are not thought through. A business plan is the basis for the activities of any institution. This page of the free resource provides a ready-made example of a beauty salon business plan with calculations. Let's look at the main features of this project.

A plan to create a beauty salon can look completely different. There are no mandatory criteria for its registration. Beauty salon business plan- this is always a unique individual work. The main goal of the paper information medium under discussion is to break down each stage into sub-items and identify all possible risks of activity, expected profits, and other issues. A beauty salon business plan should include a huge amount of information.

Required items for a beauty salon business plan

• Project title;
• Contents, summary, title, chosen style;
• The main idea, the location of the room;
• List of proposed services;
• Opening a legal entity or individual entrepreneur, advertising developments, description of future consumers;
• Analysis of nearby competitors;
• Pricing, staffing, equipment for operation.